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When celebrity endorsements go wrong
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, we look at the potential damage to brands by scandalous celebs.
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Shaping Perceptions and Attitudes to Realise the Diversity Advantage
This study, conducted by the Ipsos Social Research Institute in SPARDA countries, explores whether perceptions and attitudes of the public towards migrants and cultural diversity can be affected by the use of targeted communication strategies.
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Public attitudes to the nuclear industry
An Ipsos survey for the Nuclear Industry Association shows continued support among the British public for an energy policy that includes nuclear energy as well as renewables.
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Understanding Society July 2011
In our latest Understanding Society, we analyse the power of public opnion across the world and feature a Q&A with Tony Blair.
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Referendum on the powers of the National Assembly for Wales - Public opinion research
Ipsos was commissioned by the Electoral Commission to conduct research among Welsh adults immediately after the March 2011 Welsh Assembly referendum.
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Understanding Society: The Power of Opinion
In this issue, we concentrate on the power of public opinion across the world and feature an interview with Tony Blair.
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Reuters/Ipsos June Political Monitor
The public is split on public sector strikes although most think trade unions are essential to protect workers' rights. Trade unions are seen as more powerful than in the 1990s, although a long way from the 1970s.
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Public attitudes towards housing benefit and planning reform
New research by Ipsos, for Inside Housing, shows the Great British public supports spending less on housing benefit to spend more on other things and to reduce the national debt, but not if it means an increase in homelessness.
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Understanding Society - May 2011
One year after the election of the Coalition government, Ipsos's latest Understanding Society explores the implications for local public services.
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Public attitudes on dental health and water flouridation in the West Midlands
This Ipsos report for NHS West Midlands presents the findings of a survey of West Midlands residents' attitudes towards dental health and water fluoridation.