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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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How brands can align themselves with local sentiment
As consumer tastes shift towards local, artisanal goods, established corporate brands need to understand the appeal of such products, and how they can more closely align themselves with consumer values.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
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British consumers have mixed confidence about national economy
Latest results from the Ipsos Global Advisor Economic Pulse survey show that consumer confidence in Great Britain’s national economy hasn’t changed since last month, and is above the average across the last eight years, but that on other metrics Britons are less confident.
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Ipsos Research Highlights - September 2018
Ipsos's Research Highlights for September 2018 includes a continued lack of confidence in party leaders, our reactions to fake news, the launch of Perils of Perception and attitudes towards the proposed opt-out system for organ donation.
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From products to experiences: Why Customer Experience matters in CPG
It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?
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Global views on healthcare in 2018
In our new Ipsos Global Advisor survey, Britons are most positive globally about their healthcare system and - with Spain - have the highest confidence that they get the best treatment.
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Mystery shopping in the luxury industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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New research shows customer experience top reason consumers choose a brand
Ipsos and Medallia join forces to examine consumer expectations of customer experience with brands across industries, age and region