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InnoTest
Measure the success of new products in a competitive context.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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The Other Side of the Story: The evolving COVID-19 treatment landscape
The evolving landscape of COVID-19 treatments
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Ipsos launches new Qualitative Research and Engagement Centre in the UK, under Michelle Mackie
Ipsos, a market leader in offering qualitative research, dialogue and deliberative engagement services, launches its new Qualitative Research and Engagement Centre.
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Women's Forum Barometer 2021: an urgent call for an inclusive recovery
A few days ahead of the G7 Summit, taking place on 11- 13 June 2021 in the UK, the Women’s Forum published the results of an Ipsos survey of nationals of the G7 countries, highlighting the importance of taking the full measure of how and to what extent women have been affected by the pandemic and its socio-economic consequences.
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Checking out without checking the bank account; is easy credit fair on your vulnerable customer base?
With spending and digital credit on the rise, how can businesses create a great customer experience using flexible payment options while ensuring they aren’t putting more vulnerable customers at risk?
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Ofgem Consumer Survey 2020: Consumer Engagement with Energy
Ofgem has published its 6th annual tracking survey of Consumer Engagement with Energy, conducted between September and November 2020 by Ipsos.
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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NHSX reviews on digital technology innovation and digital capabilities in Adult Social Care
NHSX, a joint unit of NHS England and the Department of Health and Social Care, driving the digital transformation of care, have commissioned Ipsos and the Institute of Public Care (IPC) at Oxford Brookes University to conduct two related reviews: the first one focuses on the adoption and scalability of technology innovation in the adult social care sector. The second one, which is conducted jointly with Skills for Care, looks at the digital capabilities of the adult social care workforce.