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White Paper: Understanding brand value
The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.
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Examiner Recruitment And Retention
Examiners, moderators and markers are generally satisfied with their role, say they are likely to continue in the role and are strong advocates of the profession, according to a survey by MORI on behalf of the National Assessment Agency (NAA).
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Attitudes To Regional Programmes
New research by MORI on behalf of Ofcom indicates that viewers in Northern Ireland, Wales and Scotland appreciate dedicated programming, and would like to continue provision for their nation on terrestrial TV. These audiences are also interested in programming which shows the rest of the UK their culture.
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Attitudes To Irish Language Radio Programming
A quarter of radio listeners in Ireland (25%) listen to Irish language radio on at least an occasional basis, according to new research from MORI Ireland. The project was published by the Broadcasting Commission of Ireland and co-sponsored by the Department of Community, Rural and Gaeltacht Affairs and Foras na Gaeilge, the Irish language advocacy organisation.
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Daily Mail's Dacre Is The Editors' Favourite
Britain's editors rate the Daily Mail's Paul Dacre as the 'most impressive' among their ranks, according to MORI's latest survey. Dacre was the favourite, ahead of second place Independent's Simon Kelner, in MORI's biennial rankings.
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Pressure On British Businesses To Off-Shore Is Great And Becoming Greater
Three in ten (30%) of the CBI member organisations surveyed have off-shored activities; even more feel that the pressures to do so are great (45%), and becoming greater (51%). With the "push" factors becoming more prominent, there are also a number of "pull" factors encouraging organisations to off-shore: almost all of those considering or currently off-shoring feel the potential for off-shoring has increased with improvements in technology (91%).
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British 'Can Be Persuaded' On EU
British views on the new EU Constitution could be affected by persuasive arguments that it would be either good or bad for the country, according to new research from MORI. The project, part of regular surveys carried out for Citigroup, shows one in five (22%) say they are generally in favour of Britain adopting the European constitution, but could be persuaded against if they thought it would be bad for Britain. More than a quarter (28%) are generally opposed to Britain adopting the European constitution, but could be persuaded in favour if they thought it would be good for Britain.
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Corporate Security
IT and network security are the greatest security concerns for members of the CBI, according to new research from MORI. The research, jointly commissioned by CBI and QinetiQ, shows a large majority (97%) of members have either great or some concern about the overall security of their business. Almost three in five (58%) say IT and network security is a great concern, while two in five name 'Provision of standby facilities for business continuity purposes' (41%), 'Risk to brand value of security incidents' (40%) and 'Risk to employees of security incidents' (38%).
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Paying Utility Bills
Utility companies are among the most likely to face a delay in payment of their bills, according to new research from MORI. The survey, for Xansa, aims to give a better understanding of public attitudes to debt, including propensity to pay and prioritisation of household debt payments.
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Royal Mail's Quality Of Service: The Customers' Viewpoint
New research carried out by MORI jointly on behalf of Royal Mail, Postwatch, the consumer watchdog for postal services, and Postcomm, the industry regulator into the current perceptions and requirements of the postal service is released today. This survey is part of a larger review process undertaken by Postcomm to ensure that the new Royal Mail Quality of Service targets, to take effect from April 2006 as part of the new price control, encourage the operator to reach and maintain an acceptable level of service relative to price and customer expectation.