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4i Group Reveal Benefits Of Interactive TV
Research conducted by MORI Technology the technology division of MORI sheds new light on the effectiveness of interactive TV (iTV).
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Ethical Consumerism Research
Overall, value for money and the quality of products are seen as most important when purchasing. The way the company is seen to treat its employees is seen as very important by over two in five of the British public, while a third consider its impact on the environment very important. Customer service would be most likely to persuade the public to buy one product over another, when price and quality are consistent, while the brand name or image is seen as most important to those aged under 35.
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Glenfiddich To Court Style Market With "Inspirational" £1 Million Campaign
Glenfiddich, the world's best selling malt Scotch whisky has released the findings of a Scotland wide survey on "inspiration" to support the launch of a new £1 million advertising campaign for the brand that starts today.
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Kids - The Growing Power Behind Technology
Children are turning technological sales, marketing and advertising on its head. Not only are the children of today more switched on to technology, such as computers, the Internet, video games, mobile phones, pagers, etc. than any other generation before - they are now influencing new technologies, and finding uses for the more outdated modes, such as pagers.
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Winning The National Lottery Is Good For You!
Camelot Group Plc, operator of The UK National Lottery, today Monday 15th November 1999, released the first ever major survey of National Lottery winners to discover what effect the lottery really has on happiness, lifestyles and relationships.
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Socio-Cultural Currents Affecting Heritage Site Visit Considerations or 'I didn't join English Heritage to be a Salesman'
My day job is the study of the British, the public generally, the electorate, in political terms (although opinion polls that you see in the newspapers and on television is but 1% of our turnover - that's right, 1%, of MORI's turnover - but 99% of the publicity).
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Ipsos - New Study Pinpoints What Consumers Want From Corporations
Consumers Worldwide Expect Businesses to Achieve Social as Well as Economic Goals New Study Pinpoints What Consumers Want From Corporations
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Consumers Voting With Their Feet: Nearly One In Six Say Poor Dealings With Staff Put Them Off From Purchasing
A survey for the Marketing & Communication Agency by MORI shows how staff attitudes are affecting consumer behaviour