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iPad - the Apple of the business elite's eye
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market.
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Data Fusion In a Nutshell
Trevor Sharot, from Ipsos MediaCT, looks at data fusion and the valuable insights it provides for media planning.
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TV gets smart
Internet connected TVs: Revolutionary or not game-changing? Our Ipsos MediaCT experts investigate.
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Ipsos MediaCT White Paper: Data Fusion
This latest Ipsos MediaCT white paper looks at how data fusion started, how it stumbled (but recovered), leading on to the present, and its future potential.
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The Tablet is a game changer
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket.
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Why we connect (part 2)
In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.
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Why we connect
With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.
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The nation's app-etite for new ways of reading
Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS).
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Tablet Ad Formats Study
Together with the IAB Ipsos MediaCT investigated which kind of advertisment got consumers most engaged on the tablet.
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Smartphones on the rise - but for how long?
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?