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Data privacy: where do people draw the line?
Bobby Duffy blogs for the Royal Statistics Society on how the public feel about how companies handle their data.
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Horsemeat in the food supply: one year on
An Ipsos survey reveals that as many as 31% of British adults have changed the way they choose or buy food in the past 12 months, and almost all adults in the UK (95%) remember the horsemeat incident.
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The high street: used and valued
A new Ipsos poll conducted for the British Property Federation published today ahead of the annual Retail Conference, and three days after `Cyber Monday' shows that the British public values the high street, judging it important for the local area.
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Reducing the appeal of cigarettes and tobacco: how can this be measured?
The Scottish Government is introducing numerous measures to reduce the appeal of cigarettes among young people as part of its tobacco control strategy. However, the impact of the measures will not emerge until 2015 at the earliest.
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The Christmas countdown begins, but who will be spending and when?
New Ipsos research finds that the economic recovery doesn't necessarily mean a bumper year for Christmas spending.
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We can build it, but will they come? "Mobilising" your customers
In their latest blog, Fiona Moss and David Shaw make a call for really understanding what your customers want before rolling out a mobile customer engagement strategy.
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The challenges of rolling out a mobile offering in the retail sector
Fiona Moss blogs on our research for The Logic Group and looks at some of the challenges facing retailers wishing to engage with their customers using mobile technology.
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High expectations for asset management amongst Britain's financial media
Strong stock market performance at the beginning of the year has contributed to heightened expectations for the country’s asset management sector, writes Chris O'Brien, Financial Services team in Ipsos Loyalty.
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Change is the law of life: Innovations in the Banking Industry
In her debut Financial Statement blog, Nike Amthor analyses how technology has transformed the banking industry and the way how customers bank in 2013
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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them.