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Cost of weekend crisis: more than half cut back on weekend spending due to cost of living
On weekends, 52% say they are going to restaurants less than a year ago, 43% to bars/clubs less, and 58% reducing shopping for non-essentials due to rising cost of living.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Shoppers giving back through our Winter Payment Testing Programme
Ipsos's UK Channel Performance teams up with LINK to provide items to foodbanks.
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Climate Change & Sustainability Practice
The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).
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Luxury and convergent commerce
Ipsos brought together experts from various industries representing the Luxury sector for a guided closed-door discussion
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Generation Z - do they exist and what influences them?
A new report by Ipsos takes an in-depth look at the extent to which Generation Z exists in the UK, the challenges this cohort faces and how their behaviours and values may differ from generations who have come before.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Gen Z: grounds for optimism?
Are there grounds for optimism about Britain’s youngest generation, and what might this mean for government and labour market? Data suggests that despite the pandemic, inflation, and war, the British public’s optimism for today’s youth has risen gently. Generational analysis suggests the youngest cohort, Generation Z, feels a little less pessimistic about their economic situation compared with Millennials when they were a similar age. But are they really a more optimistic group or just a reversion to the mean after the Millennials’ tough experience entering adulthood in the shadow of the 2008 economic crash?