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Whose health is it anyway?
What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.
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Consumer First Panel for Ofgem - Wave 3
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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Consumer First Panel for Ofgem - Wave 2
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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Sunday Trading Poll
New research by Ipsos suggests that a permanent relaxation in the Sunday Trading laws may become inevitable sooner rather than later as the current younger generation of shoppers matures.
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British shopping habits will not be heavily affected by the Olympics
Seventy four per cent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin in Brand Republic.
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Ipsos Loyalty Council: Sharpening the senses
For this report, we spoke to over 30 leading experts in customer management to explore the challenges faced by those managing the customer experience.
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Store brands gain ground on national brands
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
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Is there a problem with charities bidding for government grants and contracts?
Big Society blog: Sally Panayiotou, head of charities research, looks at our latest National Survey of Charities and Social Enterprises (NSCSE) survey data.
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The buck starts here
Jonathan Weeks blogs in Marketing magazine on the role of CSR for manufacturers and retailers.