Search
-
Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
-
Ipsos Research Highlights - July 2019
With Economic Optimism taking a turn for the worse, we explore attitudes to trade, human rights and refugees, where it turns out the British public are more liberal than most other countries. We look at how to build strong brands, environmental concerns and more.
-
The Brand Builders Fight Back
Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
-
Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
-
The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.
-
What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
-
Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
-
Ipsos Research Highlights - October 2018
Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.
-
Jeremy Corbyn's likeability ratings decline
The Ipsos September 2018 Political Monitor reveals one in three (32%) say they like the Labour leader, down from 46% in September 2017.
-
Instagram’s Impact on Canadian Businesses
As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).