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Alexa, Can You Live Up to the Hype?
Like it or not, voice assistants are here to stay and Smart Speakers are one way they are infiltrating our homes. But, do we get what we expect when we open the box for the first time? How well does the marketing hype of brand giants like Amazon, Google, and Apple live up to the reality of ownership? Recent results from Ipsos’ Tech Tracker indicate there may still be work to do.
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Pharma’s patient-focused missions more important than ever
Today at the eyeforpharma Philadelphia conference, The Aurora Project announces the release of its 2nd Annual Patient-Centric Benchmark Survey.
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Ownership of voice-activated speakers is now at 8% amongst GB adults
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Mudslides, Risks, and Campaign Effectiveness
A few weeks ago I was on a very muddy walk, up near the front of the group, and chatting with the leader. We were on a narrow path alongside a high electric fence. There were quite severe hazard signs and the path itself was slippery and tilting down towards that fence.
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Gender Equality: Still So Far To Go
In conjunction with International Women's Day we have been investigating how far we have come, and how far we have to go to achieve gender equality.
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Mobile Apps - think with Google
The recently launched think with Google data visualisation tool details the demographics of mobile app users across six markets (UK, US, France, Germany, Italy and the Netherlands).
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Index Design: The Pursuit of (Consumer) Happiness
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.
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How to avoid an #epicfail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
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Data Massaging: the benefits of a good massage
2018 has arrived and with it a mine of data waiting for some attention!