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The High Street is dead, long live the High Street
Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.
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A white or a blue Christmas?
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.
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Customer Loyalty in 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
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Show mothers (and fathers) you care...
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.
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The perils of being a repertoire brand
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks in Brand Republic.
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Who makes the brand choice in your house - the chicken or the egg?
Do we shape our children's future brand choices or do they help to shape ours, asks Laura Furniss in Brand Republic magazine.
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Winning with Shoppers
In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.
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When did spending money become so difficult?
For a successful economy we need consumers, retailers and manufacturers; one to buy, one to sell and the third to make what they want writes John Coll in the Huffington Post.
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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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A Brave New World for Britain's Banks
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.