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Video Mystery Shopping – Closer to real
Video research can get us closer to real, consumer-led insights. So, shouldn’t you put video at the centre of more of your mystery shopping?
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Ipsos Research Highlights - 9 April 2020
This week's Ipsos Research Highlights features the financial impact of the coronavirus on the British public, life under lockdown and how COVID-19 may affect long-term trends.
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Only 20% of people are happy to share online information for personalised recommendations
Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The effect of gambling advertising on children, young people and vulnerable adults
Research finds gambling is seen as part of everyday life for children, young people and vulnerable adults and recommends action is needed to reduce the risk of gambling harms.
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A New World: Transitioning research online
The decision to move from offline to online research should not be “if”, but when.
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Representing Race: It's not so black and white
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Mystery Calling: Dialling up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Climate fears, wealth inequality and data worries: 12 findings from Ipsos Global Trends
In a period of polarisation, concern about the environment unites us all, according to Ipsos Global Trends 2020 - our survey of more than 22,000 people.
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Ipsos Global Trends 2020: Understanding Complexity
Ipsos Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.