Ipsos Research Highlights - 9 April 2020
Financial impact of COVID-19 already being felt by Britons, especially younger generations
While lockdown may already seem to have gone on for as long as we can remember, it has only been three short weeks in what might be a drawn out affair. During that time, many Britons have already had to take extra steps to ensure their financial security. Although the Government has announced plans for financial aid, nearly half (46%) of Britons are saying they need to spend less and save more. The under-35s are also more likely to be impacted, with 1 in 10 (11%) 18-34s saying they have already taken out a loan.
Life under lockdown: coronavirus in the UK
As the pandemic rapidly evolves, the correct information can sometimes get lost. A new survey of the UK public in partnership with King's College London explores expectations and widespread misinformation that has circulated during this crisis. Incredibly, fifteen per cent of Britons still think people are more likely to die from seasonal flu than coronavirus. At the other end of the spectrum, 29% believe coronavirus is either 20 times or 10 times more likely to kill you than seasonal flu.
Global Trends through the lens of COVID-19 – exploring lasting effects for the future
Join us for the first webinar in our Virtual Future of Research series, where we’ll be bringing you regular bitesize content on a range of topics. Ben Page will kick off with a session on 20 April at 14:00 (BST) to explore global trends through the lens of COVID-19. The pandemic has naturally caused people, governments and organisations to focus on immediate survival measures. Our Global Trends analysis identifies early signals from this global crisis which could in turn influence longer-term change.
Most of us are staying home to stop spread of COVID-19
As the quarantine measures continue to be set globally, the majority of people in all except one of the 15 countries surveyed last week say they are self-isolating. Countries in which at least four in five people now report they are self-isolating include Spain (95%), Vietnam (94%), and France (90%). With Wuhan in China lifting some isolation measures, the data shows that more people are adhering to the the strategy of self-isolation.
A snapshot of public opinion of the COVID-19 pandemic
We take a look at the lifestyle changes and the public's perception on how the pandemic is impacting them personally. Nearly 9 out of 10 people (89%) agree that UK health organisations are doing a good job at handling the crisis (+21 points). However, Britons are divided about what this means for the future, and if as a country we'll be stronger (45%) or weaker (40%).
In other news
Our bi-annual Tech Tracker has released it's first data set of the year, exploring emerging trends and public’s attitude towards technology. The new research explores the spike in video game streaming and the huge rise of podcasts. However, going hand in hand with this emerging is a lack of trust in it - just 20% of people are happy to share online information for personalised recommendations.
Our Signals research this week examines the continued disruption the pandemic is causing, and what we can expect to happen next.
As ever, please do let us know what you think and I hope you find something to interest you.
Ben Page
Chief Executive, Ipsos
[email protected]