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Pension Wise: are people wising up with pensions guidance?
Jayesh and Theebika give an insight into the future challenges that the Single Finance Guidance Body (SFGB) might face.
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Pension Wise service evaluation: research with 2017/18 customers
This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise, a Government service offering guidance on people’s defined contribution pension options. The report looks at the experiences and outcomes of customers who used the Pension Wise service in 2017/18.
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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Ipsos Research Highlights - September 2018
Ipsos's Research Highlights for September 2018 includes a continued lack of confidence in party leaders, our reactions to fake news, the launch of Perils of Perception and attitudes towards the proposed opt-out system for organ donation.
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Mystery shopping in the luxury industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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New research shows customer experience top reason consumers choose a brand
Ipsos and Medallia join forces to examine consumer expectations of customer experience with brands across industries, age and region
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Impersonal service? Ensuring AI enhances rather than diminishes the customer experience
Artificial intelligence promises to revolutionise customers’ engagement with brands and organisations. But how do we realise the potential of AI to overturn the widespread perception that customer service is getting more automated and impersonal? Matthew Chatterton highlights five steps companies can take to ensure AI plays a positive role in delivering for customers.
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Getting closer to SMEs: a six-step relationship builder for banks
Research Director Georgiana Brown has a six-step guide for banks on how they can build better relationships with SMEs. This article originally appeared in Global Banking and Finance Review Magazine.
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Why do many organisations still fail in following up on surveys?
In our latest Ipsos LEAD blog, Kimmo Parkki asks why the most challenging part of an employee survey process has been the follow-up action planning.
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Index Design: The Pursuit of (Consumer) Happiness
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.