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Reeves’ approval ratings mirror Kwarteng’s post mini-budget as over half of Britons think the UK is now in a period of austerity. Public is split on the key decisions and trade-offs facing the Chancellor ahead of the Spending Review
Half (51%) of Britons say that Rachel Reeves is doing a bad job as Chancellor (16% good job). These ratings are near identical to Kwasi Kwarteng’s in the aftermath of the September 2022 mini-budget.
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Ipsos partners with the University of Kent in a new research project to assess the costs and benefits of homecare services in England
Ipsos is pleased to announce its participation in a new research project which will assess the value for money that home care services provide to people receiving care and their families in England.
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Public Hostility Towards Immigration: Understanding the Contradictions
Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.
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Just 1 in 5 would support the Chancellor breaking her fiscal rules, but support increases if it means more money for public services - though public awareness of rules is low
Two in five (40%) believe it would be a good thing for Chancellor to break her fiscal rules, if it meant raising more money for higher quality public services. However, they are less supportive of breaking the rules in principle (20%) or if it leads to more borrowing (14%) or higher taxes (15%).
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Public confidence in Labour’s delivery of its five missions is low – especially economic growth
Across all five of Starmer’s missions, more people continue to believe Labour is doing a bad job than a good job.
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45% of Britons say their average travel spend has increased in 2025, as more affordable public transport and fixing potholes seen as key areas for improvement
45% of Britons report an increase in their average monthly travel spend in 2025 compared to 2024. Almost four in ten (37%) of those experiencing increased travel costs find it difficult to afford the extra amount.
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A third of Britons – higher among men and young people - would take up arms for country, as confidence in armed forces to defend Britain from attack falls since 2022
Almost half (48%) of Britons say they are no circumstances where they would be willing to take up arms for Britain, 35% think there are. However, 42% of those aged 18-34 say there are circumstances where they would be willing to take up arms, compared with 28% of 35-54-year-olds and 36% of those aged 55-75. There is an even bigger gender divide, with 49% of men saying they would be willing to serve compared with 21% of women.
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Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well
New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.
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Despite Netflix hit Adolescence driving national conversation, no uptick in online safety apps
In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.
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Reeves’ performance rating as Chancellor after Spring Statement nears same level as Kwarteng post mini-budget
Just one in five (19%) say that Chancellor Rachel Reeves is doing a good job, with half saying that she is doing a bad job (51%, up 7 ppts from mid-March, before the Spring Statement).