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Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign
Highest number think Labour ready for government since late 2022 (47%)
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Trends - Political Leaders
Latest Ipsos public opinion polls showing long-term political trends for the leaders of the main UK political parties.
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7 in 10 Britons believe policies of the UK government have contributed to rising cost of living
The Ipsos Cost of Living Monitor reveals that 61% of Britons believe that it will be at least a year before inflation returns to normal, if ever.
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Britons want Starmer to prioritise the NHS as they predict a Labour victory
Healthcare stands out as the public’s clear short-term priority for a Keir Starmer-led government, followed by dealing with the cost of living, according to the May 2024 Ipsos Political Monitor.
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Sharp improvement in economic optimism but little benefit for Conservatives who still trail significantly
Labour retains a large poll lead over the Conservatives although it has fallen slightly from 25 points to 21 points this month according to the May 2024 Ipsos Political Monitor
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Ipsos analysis shows falling satisfaction with Rishi Sunak and Keir Starmer amongst ethnic minorities in Britain
A new study released by Ipsos explores voting intention and leader satisfaction ratings amongst ethnic minority and white Britons from 1996 to the second half of 2023.
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Scotland Trends
Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.
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The Conservative party brand image hits new low
The Ipsos Political Monitor, taken 3rd to 15th April 2024, explored attitudes towards the Labour and Conservative parties and perceptions of the economy.
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Rishi Sunak’s satisfaction falls to equal worst ever Ipsos rating for a Conservative or Labour leader
Net satisfaction with Rishi Sunak is now at joint worst levels in history of Ipsos, equivalent to John Major and Jeremy Corbyn’s worst ratings in 1994 and 2019.