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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
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Lend me your equity
Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and the region, writes Jamie Robertson, director, Ipsos ASI in Brand Republic.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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Review of postal users' needs
New research from Ipsos for Ofcom shows that people are still emotionally attached to the post, even though we are using postal services less and less at home and in small businesses.
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Standing out from the cr'wow'd
New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.
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The complexities of the impact of `Bedroom Tax'
Steven Treanor explores the potential impact of Housing Benefit Reform on landlords, families and communities
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Take centre stage
The housing crisis is a great opportunity for political parties to win over the public, says Research Director, Ben Marshall, in his latest article for Inside Housing magazine.
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Measuring fuel poverty in Scotland
Chris Martin looks at the recent developments relating to the Fuel Poverty measures
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Conservative Party's image among the public takes a hit
Ahead of the Conservative Party Conference, the latest Ipsos poll shows what the public thinks of the three main parties.