Search
-
Conservative Party's image among the public takes a hit
Ahead of the Conservative Party Conference, the latest Ipsos poll shows what the public thinks of the three main parties.
-
Labour increases its lead on healthcare and education
Labour increases its lead on healthcare and education - but falls back as the best party on the economy says a new Ipsos poll.
-
Think native and get creative
In her latest blog, Ines Nadal, Research Manager at Ipsos ASI talks about 'native advertising' and how this new model goes beyond traditional display formats.
-
Labour seen as best party on looking after interest of women
Labour have opened up a 22 point lead over the Conservatives as the best party to look after the interests of women, according to a new Ipsos poll.
-
Conferences 2012: what's the big issue?
Unemployment is becoming a more important concern for the electorate and is likely to be a big talking point at the party conferences over the next few weeks, says Ben Marshall in Public Finance magazine.
-
Labels, damn labels and statistics
Sara Davidson looks at the precieved labelling of individiuals through the use of quantitative data
-
Fifty shades of opportunity
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
-
Whose health is it anyway?
What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.
-
What impact will national identity have on the outcome of the referendum?
Christopher McLean looks at the the role of national identity in the independence referendum