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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
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Trust, Safety and the Digital Economy: Understanding the value of healthy online communities
Ipsos's latest research shows a growing number of UK businesses are realising the benefits of building safe and trustworthy digital environments.
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What Worries the World – July 2022
Concern about inflation continues to rise and is the top worry for the fourth month in a row.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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One Mind, Many Truths - A Podcast with Ben Page
Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
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Britons support rent controls and extending the Right to Buy scheme, but also expect further house price rises and too little new housing
What do Britons perceive as the biggest problems with housing in the country and what measures do they support to try to fix them?
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A Multidisciplinary and International Assessment of Acute Kidney Injury Awareness
Identification of Key Knowledge Gaps Across Disciplines for Impact, Diagnosis, and Management