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The 'lost decade' of retrenchment
Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.
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A power that can be felt
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
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World AIDS Day 2011: Are we getting closer to zero?
On World AIDS Day 2011, Leila Tavakoli considers what the British public think of the problem of HIV/AIDS in developing countries today and how close this is to reality.
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No political retribution for the economy - yet
Economic concerns are increasing, which may be storing up trouble for the Conservatives in the long run says Gideon Skinner
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A white or a blue Christmas?
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.
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Customer Loyalty in 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
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Too much of a good thing
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.
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Reuters/Ipsos Political Monitor November 2011
The November Reuters/Ipsos Political Monitor shows Labour increase their lead in the polls and just 15% believe the economy will improve in the next 12 months.
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Economist/Ipsos November Issues Index
Concern about unemployment rises to highest level this century, and concern about Europe/EU is now highest in over six years (though mentioned by fewer than one in ten)
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Show mothers (and fathers) you care...
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.