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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
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Ipsos Research Highlights - April 2017
Ipsos's Research Highlights for April 2017 includes pessimism for the future of the NHS hits record levels, the Conservatives have a significant lead over Labour and signs of rising housing confidence.
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33% of GB households now own a Smart TV
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Route Moving Forward: A new generation of out-of-home media modelling
Over the next 3 years, the Route contract will introduce new measures to optimise measurement and modelling solutions of digital audiences.
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The New Faces of Gaming
There is a growing appetite for gaming across a whole range of age and gender groups.
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Hooray. The client 'worm' is finally turning
We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.
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Radio's Relevance in the Age of Streaming
Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
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80% of 16-34 year olds use a smartphone in their purchase journey
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.