Radio's Relevance in the Age of Streaming

Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?

The author(s)
  • Graeme Griffiths Ipsos Connect, UK
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Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services? 

Streaming audio services sit squarely in the ‘new method of consumption’ category and are definitely not a new format which is why they are unlikely to ever replace radio. 

We know from the latest RAJAR figures that all radio audio reach has remained constant for virtually all demographic groups but what has changed is the time we spend with radio in an average week.  

For more information please contact: Graeme Griffiths

The author(s)
  • Graeme Griffiths Ipsos Connect, UK

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