The New Faces of Gaming

The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.

However, insights gathered from GameTrack by Ipsos Connect, in conjunction with the International Software Federation of Europe (ISFE), show there is a growing appetite for gaming across a whole range of age and gender groups. To be successful, manufacturers and content producers need to adjust their message, to appeal to a broader section of their potential audience.

For more information, please contact Eduardo Mena or Ben Cookman