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What does social distancing behaviour tell us about our needs?
What can social distancing behaviour tell us about fundamental human needs? And how can brands best adapt their offer to meet them?
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Ipsos Research Highlights - 5 June 2020
This week's Ipsos Research Highlights we explore how the British public feel towards Boris Johnson, their trust in MPs and our seventh edition of Signals.
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Lockdown TV: Viewers are enjoying new formats
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19
Experts say women are more prone to emotional eating due to various psychological factors.
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Childcare and home learning for families of 0-4 year-olds during COVID-19
Ipsos's latest research for the Department for Education gathered evidence on the use, availability and experiences of childcare in April 2020 during COVID-19 for parents of 0-4 year-olds, including critical workers and parents of vulnerable children.
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Lockdown TV: For brands trust and transparency are key
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Lockdown TV: TV is still a key source of comfort and a valued facilitator of family time
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Ipsos Research Highlights - 30 April 2020
This week's Ipsos Research Highlights features who the British public think is doing a good job of holding the Government to account, confidence in the NHS and news about home testing.
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How to adapt your VoC programme during COVID-19
Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.