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Understanding Research Methods
The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.
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Ipsos Final Election Poll
Ipsos's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.
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Reuters Marginal Constituencies poll - Wave 5
The last of our polls in key marginal constituencies, Ipsos's new poll for Reuters points suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.
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Reuters Marginal Constituencies poll - Wave 4
The fourth of our polls in key marginal constituencies, Ipsos's new poll for Reuters points towards a hung parliament; but a week before polling day, almost half of voters say they may still change their mind. Interviews were conducted on 23rd- 26th April 2010.
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Additional questions from the April Political Monitor
Brown is now seen as the most statesmanlike leader, and Clegg is most trusted, while Cameron's ratings have declined since last year
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Economist Poll - Do the public know what they want?
An Ipsos survey for The Economist confirms that it is not always easy to give the public what they (think they) want.
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Reuters Marginal Constituencies poll - wave 3
The third of our polls in key marginal constituencies, Ipsos's new poll for Reuters shows a doubling of support for the Liberal Democrats. This has come mostly from people who were previously not sure whether they would vote, rather than from the Conservative or Labour core vote.
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Perceptions of A levels and GCSEs
Annual tracking survey of teachers, parents, pupils and general public to measure perceptions of A levels and GCSEs.
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Ipsos Scottish Public Opinion Monitor - April 2010
With just over two weeks to go before polling day, Scottish Labour has a healthy lead in Westminster voting intentions according to the latest results from our Scottish Public Opinion Monitor.
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April 2010 Political Monitor
Our April Political Monitor shows that, among those who are absolutely certain to vote, 32% say they would vote Conservative, 32% Liberal Democrat and 28% Labour.