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We can build it, but will they come? "Mobilising" your customers
In their latest blog, Fiona Moss and David Shaw make a call for really understanding what your customers want before rolling out a mobile customer engagement strategy.
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Customer Service: Fluid in Character but Consistent in Importance
Customer service has been seen consistently as an important factor to both consumers and opinion-leaders when making their judgements and decisions about companies in the UK Financial Services industry, writes Alex Moss.
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Flying Start: Qualitative research with high need families
The Welsh Government commissioned Ipsos to undertake a qualitative study exploring the experiences of high need parents engaging with the Flying Start early years' services. The research identifies perceived impacts among this group, and will be used in conjunction with the outputs from our wider evaluation of the programme to inform future delivery.
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Payday lending advertising research
The Department of Business, Innovation and Skills (BIS) commissioned Ipsos to conduct qualitative research with a mix of participants who had considered using a payday loan and those who were payday lending customers.
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Nurturing Great Creative - why it matters
In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.
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Connecting with People - Trends in Advertising
This piece of work looks at the key trends that will shape the advertising industry in the next few years; from native advertising to the rise of the connected TV and wearable technology.
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Readership Measurement in the Digital Age
An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.
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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. -
Ipsos ASI Creates a `Smart' New Research App to Measure Brand Touchpoints in Real-Time
With the launch of Brand Shout, Ipsos ASI is putting brand research right into the hands of consumers.
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Google eTowns Methodology
There are around 2,000 towns in the UK. The first step of the research was to filter the number of towns using Google AdWords data and population size of towns within each to calculate which towns had the highest penetration of AdWords relative to population size.