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Survey for British Business Bank on carbon emissions and UK SMEs
A new report published by the British Business Bank with research by Ipsos shows that awareness of net zero among smaller businesses is becoming significant (at nearly 60%), with around half of smaller businesses saying decarbonisation or reducing environmental impacts is a near-term priority.
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Spending back sustainably
New research by Ipsos for Nationwide Building Society's Consumer Insights Panel highlights the barriers and facilitators of more sustainable consumption for the UK.
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Essential Digital Skills UK 2021
For the third year, Lloyds Bank commissioned Ipsos to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
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Only a third of the UK public expect the Government to take the necessary steps to deal with energy market problems
As 16% say they have already been affected by the energy crisis, only a third of Britons expect the Government to take the steps needed to help
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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The role of insights in the data era: What good looks like
We discuss what good looks like for Insights functions in the data space and what the leading firms do that differentiate them.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.