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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Half of Brits think there are more advantages to being a man than a woman
A new global study by Ipsos, in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, investigates global attitudes towards gender equality and men's role in its achievement.
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Finding Your Voice
Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.
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Research futures: Drivers and scenarios for the next decade
In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.
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Global study finds high levels of concern about ageing
Ipsos’s new global study, conducted in partnership with the Centre for Ageing Better, a charity funded by an endowment from The National Lottery Community Fund, illustrates the attitudes to ageing across 30 countries.
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Keeping it fresh: being on trend in food and drink
This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
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Global predictions: what's in store for 2019?
The latest Ipsos Global Advisor poll was carried out in 31 countries around the world at the end of 2018. It asked over 21,000 online adults aged under 64 their predictions for 2019.
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Global survey reveals widespread distrust on personal data usage by companies and governments
Findings from a new Ipsos and World Economic Forum survey suggest world citizens are in the dark about how their personal information is used – most of all those from economically advanced countries including Great Britain.
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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.