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Reputation Management in New Business Areas: the Case of Digital Health
Advances in digital technology are giving rise to a ‘Digital Health’ revolution, making personal health management accessible to all at the click of a button, or a tap of the screen. For businesses, the challenge is in finding the sweet spot between privacy, accessibility and usefulness.
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Lakshmi Madabhushi joins Ipsos Marketing as Chief Innovation Officer
Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.
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Harnessing Complexity: Companion Diagnostics in Oncology
Companion diagnostics have had a profound impact on the way in which cancer is treated. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – discusses how the promise of truly personalised medicine is edging closer towards reality.
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Conquering Complexity: The Coming Revolution in Oncology Biomarker Testing
When it comes to the fight against cancer, we are on the cusp of a revolution. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – explores how cancer treatment will change in the coming decades.
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Ipsos Research Highlights - May 2017
Ipsos's Research Highlights for May 2017 includes a rise in the Labour vote share but most still expect a Conservative majority in the General Election.
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Millennials are "the most derided generation"
New Ipsos report into Millennials reveals the truth about the “most derided generation”.
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Ipsos Research Highlights - April 2017
Ipsos's Research Highlights for April 2017 includes pessimism for the future of the NHS hits record levels, the Conservatives have a significant lead over Labour and signs of rising housing confidence.
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EY EMEIA Fraud Report 2017
Senior managers are failing to set the right tone on business ethics finds EY's EMEIA Fraud Survey based on research by Ipsos Loyalty.
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Ipsos Research Highlights - March 2017
Ipsos's Research Highlights for March 2017 includes support for independence rising in Scotland and as the EU turns 60 years old, most EU citizens are unhappy with its direction.
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HR leaders crucial to organisational transformation
HR leaders are the crucial drivers of transformation in UK businesses through their roles of promoting devolved decision making, employee engagement and collaboration, finds new research from Ipsos LEAD and Cirrus.