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Learning from our failures
New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing in Brand Republic.
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The High Street is dead, long live the High Street
Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.
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The Imperatives for Customer Loyalty 2011
An update on our annual study into the state and nature of consumer loyalty in Britain, following consumer behaviour and attitudes from the depths of recession to the pale green shoots of recovery.
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The economic challenges facing UK business
This report presents the findings of a CBI survey conducted by Ipsos among FTSE 350 companies and others of equivalent size.
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Show mothers (and fathers) you care...
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.
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Is the world ready for mobile payments?
This report shows results of a global survey focusing on mobile payments including NFC, mobile web and P2P payments.
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Endemol Sexperience Study
Ipsos MediaCT conducted a large scale national sex survey among 7,500 individuals in support of the new series of The Sex Education Show, currently airing Tuesday nights on Channel 4.
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Investing for the Good of Society
This investigates the potential for marketing social investments to mass affluent investors in the UK.
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It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.
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The Logic Group Loyalty Report 2010
In 2009, the Logic Group commissioned Ipsos to conduct a research study into the "State of Loyalty" in Britain today. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?