Search
-
Jeremy Corbyn won’t get what he wants because he is more unpopular than a no-deal Brexit
The public do not want a no-deal Brexit. As Jeremy Corbyn announces plans for a vote of no-confidence, Ben Page explores the possible outcome for the Metro.
-
Ipsos Research Highlights - August 2019
This month's Ipsos research highlights includes first views of Boris Johnson who begins his term as Prime Minister as satisfaction with the government hits a historic low. Elsewhere, we explore public attitudes to a no deal Brexit; and there is continued concern about the NHS.
-
Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
-
Will consumers continue to embrace price comparison sites?
Price comparison sites have been around for a while, but they are still struggling to go beyond insurance. Here, Jamie Talmage explains that while new tech and regulations may bring opportunities, it’s consumer trust that is king.
-
Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
-
The exposure and appeal of gambling advertising on children, young people and vulnerable adults
New research into gambling advertising and marketing reveals complex nature of exposure to gambling for children, young people and vulnerable individuals
-
A New Type of Data: why video research has ballooned
Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?
-
Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
-
Ipsos Research Highlights - July 2019
With Economic Optimism taking a turn for the worse, we explore attitudes to trade, human rights and refugees, where it turns out the British public are more liberal than most other countries. We look at how to build strong brands, environmental concerns and more.
-
Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.