Search
-
Latest Radio Audience Figures Released
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
-
Measuring emotional engagement through biometrics
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
-
The Flow of the Online Radio Stream
Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.
-
Reading between the lines
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.
-
Being uncomfortable with social media
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland in Brand Republic.
-
Twitter Goes Mobile on its Birthday
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.
-
The Retailer-Manufacturer Collaboration - Where's it going wrong?
Many retailers and manufacturers are missing out on opportunities to collaborate and share valuable insights, writes Susan Malcolm, Managing Director of Ipsos Marketing in Brand Republic.
-
Going public on the private screen
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
-
Ipsos forms partnership with world-renowned art college for data visualisation
Ipsos are proud to announce today a new partnership with The Design Laboratory that aims to transform the visual representation of data for clients.
-
Will your innovation sink or swim?
Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.