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Ipsos Research Highlights - May 2019
As Brexit deadlock continues nearly seven in ten see Brexit as the UK’s biggest issue. As concern about crime increases, we look at the impact of fake news and ask are we becoming more environmentally conscious? All this and the underlying attitudes to the EU in our roundup of this month’s releases.
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We see with our mind, not just with our eyes
This white paper argues that it is essential to link responses to a product’s appearance back to the visual features that trigger them.
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
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More expect house prices to fall than at any point since 2011
The latest Ipsos survey on the UK housing market reveals a significant fall in expectations about house price rises
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Ipsos Research Highlights - March 2019
Welcome to Highlights where we see Theresa May still struggling with Britain's withdrawal from the European Union, concern about crime increases and are we becoming more environmentally conscious?
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High hopes: Tips for ensuring successful text analytics
Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.
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EU HPV Consumer Awareness Study
New research highlights differing awareness levels and knowledge of the human papillomavirus (HPV) across Europe
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Ipsos Research Highlights - February 2019
Welcome to our review of 2019 so far. It's been a tough start for Theresa May as confidence to get a good Brexit deal continues to fall. Meanwhile as Labour rebels leave the party, we have record levels of public dissatisfaction with Jeremy Corbyn.