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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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Mystery shopping in the luxury industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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Most global consumers are intrigued by the idea of self-driving cars
Participants are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
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Big Data and Machine Learning: where are we heading to?
Leo Cremonezi's thoughts on the potential of the marriage between big data and machine learning.
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Newsbrands need to harness VR to keep pace with digital life
News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.
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Boiling the Frog
Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.