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Social media and mobile - buzzwords of the year (again)
The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?
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Mr. & Mrs A. N. Other - rediscovering Delight to create change
Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times
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Who's afraid of mobile payments?
Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog
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The Moments that Matter
By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty in Brand Republic.
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Are targeted TV ads smart?
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
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The Value of Biometrics
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.
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A holiday for advertisers
Tara Beard-Knowland of Ipsos ASI celebrates the phenomenon of Super Bowl advertising in Campaign magazine.
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When is a tiger not a tiger?
Jonathan Weeks in Campaign writes about a letter from a 3-and-a-half-year-old girl to Sainsbury's about Tiger Bread.
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Latest official radio listening figures released
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.
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Super-slick, superfast
The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.