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Social Media Britain
Ipsos’s new Social Media Britain report uses social media data from Synthesio to offer an additional way to understand the public’s views about issues relevant to Britain.
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British attitudes to moral and social issues have become significantly more liberal in the last 30 years
New research by Ipsos and the Policy Institute at King’s College London shows that the British public has become significantly more liberal on moral issues over the last 30 years.
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Influencers? Not so influential.
Friends and family members prove far more influential than Instagram and online videos in a new global Ipsos survey.
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Britons hugely underestimate how hot planet has become and how much plastic waste is in the environment
Misperceptions about climate change and the natural environment are widespread in Britain, according to the 2019 Perils of Perception study by Ipsos and King's College London.
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Global study finds Britons most accepting of porn
Britons find smoking tobacco and marijuana the least morally acceptable vices.
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Ipsos Research Highlights - August 2019
This month's Ipsos research highlights includes first views of Boris Johnson who begins his term as Prime Minister as satisfaction with the government hits a historic low. Elsewhere, we explore public attitudes to a no deal Brexit; and there is continued concern about the NHS.
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Sticking with the status quo - a risky bet for the gambling industry
Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?
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45% of people think that taking time off to care for a child has a negative impact on a person’s job.
A new look into attitudes towards shared parental leave highlights the differences between genders and generations.
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The impact of declining trust in the media
Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
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Britons choose Donald Trump, Putin and Kim Jong-un as leaders they want to send away to the moon
Our new Omnibus survey for the 50th anniversary of the Moon landings ask about Britons' attitudes to space and reveals the politician they'd like to send away on a one-way ticket to the moon.