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Ipsos Research Highlights - August 2018
Ipsos's Research Highlights for August 2018 includes young people's attitudes to immigration in Scotland, the results of the GP Patient Survey and people in Italy are most wrong on key facts about their society.
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In-app advertising drives strong connection and conversion with users
A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
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Ipsos Research Highlights - July 2018
Ipsos's Research Highlights for July 2018 includes concern about Britain and Europe hits previously unrecorded levels, the lives and choices of Generation Z and Theresa May’s ratings fall to their lowest point yet.
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Private Renters’ Customer Journeys: qualitative research for Which?
Ipsos publishes in-depth qualitative research exploring the customer experiences of households renting privately for Which?
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Generation Z – Beyond Binary: new insights into the next generation
This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
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Ipsos Research Highlights - June 2018
Ipsos's Research Highlights for June 2018 includes the new Inclusiveness Index, thoughts towards the Brexit negotiations and public views on funding for the NHS.
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Karl Ashworth joins Ipsos's Social Research Institute
Karl Ashworth joins the UK’s leading team of survey methodologists, as Head of Data Analytics at Ipsos Social Research Institute.
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Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
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Super-clear? Where next for regulation of the food and drink industry
Legislation related to transparency generally, and obesity and healthy eating in particular is looking increasingly likely to be heading this way. How can companies handle this in terms of their communications?
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Ipsos Research Highlights - May 2018
Ipsos's Research Highlights for May 2018 includes concern about crime reaches a seven year high in Britain, global optimism and the NHS at 70.