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Big Data and Machine Learning: where are we heading to?
Leo Cremonezi's thoughts on the potential of the marriage between big data and machine learning.
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Ipsos Captains of Industry place infrastructure at the top of their wish list
A new Ipsos Captains of Industry study finds that industry leaders put encouraging investment in infrastructure at the top of their wish list, with 19% of industry leaders citing this as a policy they think should be included in the Government's new industrial strategy.
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Smile, you're on camera
We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.
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80% of 16-34 year olds use a smartphone in their purchase journey
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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In conversation with... Ben Page
Ben Page is the guest interviewee in the latest podcast from the Centre for Public Impact on the reform of public services.
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The Millennial Influence
In this paper VocaLink, following Ipsos research, continues to explore trends in millennials' current payment behaviour and how millennials see payments operating in the future.
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Applied Thinking: Plunge
How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign
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The Millennial Influence
In this paper VocaLink, following Ipsos research, explores trends in millennials' current payment behaviour and looks at how millennials see payments operating in the future.
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Just over half of females 65+ have accessed the internet over the last three months
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Feeding the Machines: A Prognosis for Programmatic
"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.