The Millennial Influence

In this paper VocaLink, following Ipsos research, continues to explore trends in millennials’ current payment behaviour and how millennials see payments operating in the future.

Ipsos was commissioned by VocaLink to conduct research across eight countries in order to understand how new technology and social media influences the lives of millennials. The research consisted of a mix of focus groups and 12,000 online interviews among banked adults aged 18-35 who use a smartphone, laptop or PC across the US, UK, Germany, Italy, the Netherlands, Malaysia, Singapore and Thailand. This paper focuses on Europe and follows an earlier release on US millennials on the 27th October. A subsequent publication is planned to assess the attitudes of millennials in South East Asia and what this means for the next generation of payments.