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It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.
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Confusion over smartphone operating systems
Smartphone operating systems are a world of confusion for users according to Ipsos's Mobile Operating System Syndicated Study.
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Going Mobile in Media Research
The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.
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MediaCT Light Bites: Radio listening is increasingly mobile
Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.
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MediaCT Light Bites: Christmas is coming - will Santa bring you a DAB radio?
John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio.
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World Cup 2010
Televisions around the globe were tuned to the games, with audiences and ratings in many countries surpassing those achieved during the 2006 World Cup games - but did advertising bring marketers their desired results?
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MediaCT Light Bites: Has online research killed quality?
In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results.
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Trust and Financial Services
At last week's Liberal Democrat Party Conference Charles Adriaenssens, head of financial services at Ipsos, discussed the need for the financial services industry to re-build a position of trust with consumers.
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MediaCT Light Bites: Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio.
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MediaCT Light Bites: More Good News For Digital Print
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world.