World Cup 2010
Televisions around the globe were tuned to the games, with audiences and ratings in many countries surpassing those achieved during the 2006 World Cup games - but did advertising bring marketers their desired results?
Given the enormous appeal of these games, marketers had an opportunity to reach large audiences worldwide, with the goal of not only promoting their brand, but of demonstrating their support for the games. The question each marketer now has to answer is: were their advertising efforts successful and well-received, ultimately resulting in a positive image for their brand?
