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Lakshmi Madabhushi joins Ipsos Marketing as Chief Innovation Officer
Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
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Getting CX into B2B Boardrooms
Georgina Clarke and Katherine Shipton examine our most recent Captains of Industry survey and ask why customer experience is not at the top of the agenda for b2b organisations.
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Data Privacy and Security: what are the real concerns?
Leo Cremonezi explores how much we value our privacy and the protection of our personal information.
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Route Moving Forward: A new generation of out-of-home media modelling
Over the next 3 years, the Route contract will introduce new measures to optimise measurement and modelling solutions of digital audiences.
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HR leaders crucial to organisational transformation
HR leaders are the crucial drivers of transformation in UK businesses through their roles of promoting devolved decision making, employee engagement and collaboration, finds new research from Ipsos LEAD and Cirrus.
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Leadership Connections 2017: HR driving business transformation
How is HR driving transformation? Download new research from Ipsos and Cirrus.
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Industrial Capital Expenditure Survey 2017
Arcadis commissioned Ipsos to conduct research with senior property executives to support a cross-sector, global exploration of capital planning and delivery in industrial manufacturing markets.
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Incremental Versus Monumental Decision-Making
In this Ipsos Marketing paper, we explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.