Incremental Versus Monumental Decision-Making
In this Ipsos Marketing paper, we explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.
To ensure your brand stays relevant, you need to make decisions faster than ever before.
Instead of relying on a large-scale, time-consuming foundational study, you need to leverage rapid, multi-sourced digital information to make a succession of quick and impactful decisions - moving from a monumental brand decision to a series of incremental brand decisions.
In this paper, we will explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.
