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UK's Manufacturers Optimistic
The latest National Business Survey reveals that the manufacturing sector has the most positive outlook for the next year compared to other sectors.
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It's the economy stupid... but not at the cost of trust
Ipsos's Reputation Council members are most concerned about the economy and trust in 2010.
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It's already looking a lot like Christmas...
There are few brands for which 2009 will be hailed as a classic year and many are now looking at Christmas as a final opportunity to salvage something from the economic wreck of the past 12 months. But it is clear that the majority of retailers and marketers will inevitably feel the effects of the economic crisis this Christmas.
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Faster, Better, Cheaper: Making Money in a Digital World
What future does media branding have in the new world of unlimited choices? The need for fast and accurate research into how consumers are thinking and behaving has never been greater. The economic stakes have never been higher. Companies that fail to
change are unlikely to survive. But those who invest now in understanding what their customers want are likely to be best-placed to lead, rather than to lag these changes. -
Backing the Right Horse?
Jamie Robertson, Director for Ipsos ASI, focuses on how brands can use research to help approach the right choice of sports and evaluate whether it is a worthwhile investment for them.
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Knowledge Transfer
Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn't just possible -but probable.
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Cricket, The Genuine All-Rounder?
Jamie Robertson, sponsorship expert at Ipsos, explains to us why cricket's specificities make it a versatile type of sponsorship.
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`Smarter' Ads on Digital TV
Within an ever-evolving digital market, coupled with a state of recession, the television industry faces greater competition, challenges and opportunities than ever before. This is a bite sized Thought Piece from Ipsos MediaCT.
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Sensational F1 Continues
Simon Lincoln, sponsorship expert at Ipsos, talks about the impact and the trends in brand associations with Formula One.
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Media usage continues to grow amongst Europe's Business Elite
Four out of ten of Europe's Business Elite read one or more of the region's international publications according to a new survey by Ipsos MediaCT