Cricket, The Genuine All-Rounder?

So with autumn now well and truly upon us and the football season in full swing, a busy summer of cricket has come to an end with the Ashes, once again, safely tucked away in the trophy cabinet at Lords.

Now, I don't profess to be an expert on cricket, in fact I probably embody the bulk of cricket "fans" in this country. I watch international matches occasionally, show a passing interest in the newspaper coverage on the way to work and have a desktop scoreboard on my PC during the Test matches. For sponsors, however, cricket is (becoming) a versatile beast.