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MediaCT Light Bites: Read All About It!
The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications.
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MediaCT Light Bites: The Slow Rise of Digital Radio
The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government's target of 50% set for the switchover from analogue to digital broadcasting.
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MediaCT Light Bites: Radio listening reaches record high
The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio - a massive 46.8 million of us listen to the radio during an average week, that's 91% of the UK population aged 15 and over.
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BE:ASIA - The Media Survey of Asia's Business Elite 2009
Ipsos MediaCT's BE:ASIA 2009 - The Media Survey of Asia's Business Elite, is the only survey that measures the media consumption, business and personal profile of Asia's most influential business executives.
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Will the internet mean the end of civilisation as we know it?
Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.
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British Business People as affluent as ever despite credit crunch
More British business people are earning six figure salaries despite the credit crunch and fears of a recession. The Ipsos British Business Survey (BBS) found that 14% of the business people surveyed now earn more than 163100,000, an increase from 9% in 2005.
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Careers In Print Media: What People From Ethnic Minorities Think
Ipsos conducted research on behalf of the CRE (Commission for Racial Equality) looking at perceptions of ethnic minorities regarding careers in print media. The report is based on data from a wider study of public awareness of the CRE conducted by Ipsos on behalf of the CRE. A nationally representative survey of 511 British adults, aged 16+, was conducted between March and April 2005.
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Cultural And Tourism Marketing Survey
In 2004, London Calling Arts commissioned Ipsos to conduct a survey to explore current perceptions of marketing in the arts and possible future trends.
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Information About Science And Technology
MORI research for NESTA (the National Endowment for Science and Technology) shows that the British public feel it important to be informed about new developments in science and technology (90%). The media (66%) and government (51%) are seen as having the main responsibility for providing information, support or advice about science to the general public, with scientists at 30%.
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Attitudes To Regional Programmes
New research by MORI on behalf of Ofcom indicates that viewers in Northern Ireland, Wales and Scotland appreciate dedicated programming, and would like to continue provision for their nation on terrestrial TV. These audiences are also interested in programming which shows the rest of the UK their culture.