Careers In Print Media: What People From Ethnic Minorities Think
Ipsos conducted research on behalf of the CRE (Commission for Racial Equality) looking at perceptions of ethnic minorities regarding careers in print media. The report is based on data from a wider study of public awareness of the CRE conducted by Ipsos on behalf of the CRE. A nationally representative survey of 511 British adults, aged 16+, was conducted between March and April 2005.
The study found that around a quarter of ethnic minorities think the media profession is not representative of Britain's ethnically diverse society, that it is dominated by white men, and that there was a prevalence of racism. Ethnic minority respondents see a lack of support and encouragement (mainly from schooling, family and further education) as the main barrier to choosing print journalism as a career, but lack of awareness or interest and lack of representativeness also featured highly. Overall, the findings suggest that encouraging people from ethnic minorities to consider print media careers, and retaining them in the industry, will depend on greater equality of opportunity and a more inclusive working environment.
The careers in print media section of the study looked at:
- Experiences of working in the media
- Attitudes to print journalism
- Priorities for choosing a career
- Impressions of print journalism
- Barriers to careers in print journalism for ethnic minorities
- Influences on opinions of print journalism
- Awareness of initiatives to attract ethnic minorities into print media
- What would encourage ethnic minorities into print journalism as a career
Download the full report here pdf, 507KB -- at the CRE (Commission for Racial Equality) website
