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CBI/Ipsos survey: COVID-19 provides pathway to future of carbon reduction, flexible working & local shopping
Data released on first day of the 2020 CBI Annual Conference suggests majority of firms see response to COVID-19 as an opportunity to build back better
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Coronavirus and unemployment fears fuel interest in life insurance
Since the outbreak of coronavirus, Britons have been giving more thought to life insurance
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Ipsos Research Highlights - 23 October 2020
In this week's Ipsos Research Highlights we explore how many Britons are following the COVID-19 rules, support for Scottish independence and the latest approval ratings for Joe Biden and Donald Trump.
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Running the Active Lives survey through the coronavirus pandemic
Hannah Hossein-Ali, Research Executive in Public Affairs, writes on the challenges of conducting the Active Lives survey for Sport England in the midst of the COVID-19 coronavirus pandemic.
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Alone, together – Entrepreneurship and diversity in the UK
A new report published by the British Business Bank and Oliver Wyman with research by Ipsos has revealed that Black business owners and those from Asian and Other Ethnic Minority backgrounds face persistent disparities in business outcomes.
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UK’s financial wellbeing in light of COVID-19
An independent group of cross-sector leaders, including Ipsos CEO Ben Page, has published recommendations for building the UK’s financial wellbeing in light of COVID-19.
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Demand for business leaders to speak out on social and political issues rises, amid growing alarm about climate change and coronavirus
Research from Ipsos and the Good Business Festival highlights that two-thirds of people want business leaders to speak out on social and political issues, as disillusionment in government persists.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.