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Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
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The Imperatives for Customer Loyalty 2012
For the fourth year running, The Logic Group has partnered with Ipsos to conduct consumer research with the Great British public to understand the key drivers behind, and manifesting behaviours of, customer loyalty in 2012.
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Congratulations to our MRS Awards Finalists
Ipsos is celebrating its five nominations in the Market Research Society (MRS) Awards 2012.
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How People Use Tablets
Two years after the launch of the first tablet Mary Fitzpatrick talks about who is using it and what it gets used for.
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The Scarring of the British Shopper
Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison of Ipsos Retail Performance.
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Making the most of mobile advertising
Ines Nadal, Research Manager, Ipsos ASI looks at why despite the massive growth, mobile advertising has yet to find a formula that truly engages consumers.
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Whose health is it anyway?
What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.
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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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InteracTVity
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
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Sunday Trading Poll
New research by Ipsos suggests that a permanent relaxation in the Sunday Trading laws may become inevitable sooner rather than later as the current younger generation of shoppers matures.